Acronym Media is a Leading Search Marketing Agency, their Partnership introduces a new level of search analytics through powerful technology and leading search marketing expertise.
The first – dubbed EKOS™ (Enterprise Keyword Optimization System™) – is a scalable dashboard reporting platform developed by Acronym. EKOS is a system that will integrate conversion funnels, bounce rates and visitor profiles – with each client’s organizational structure and business goals. Its compatible with Ad Director and Webtrends Analytics 9.
“We’re tremendously excited to partner together with Webtrends to deliver new levels of data-driven innovation and insight; we share a common goal for reaching customers through decisive actions made possible by deeper understanding,” said Anton E. Konikoff, Founder & CEO of Acronym Media. “The need for measurable results and revenue-generating strategies has never been as great as it is now, and a tool like EKOS, combined with powerful Webtrends analytics, is uniquely positioned to deliver the customer and campaign intelligence required for world-class marketing.”
“We are proud to welcome Acronym Media into the Webtrends Open Exchange Family,” said James McDermott, vice president partnerships, Webtrends. “The need for marketers to easily optimize their content from a single platform while integrating with partners like Acronym Media will be a significant priority in the near future. Acronym Media understands the importance of bringing this philosophy together through search marketing and web measurement.”
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